Sometimes the only thing standing between a powerful mission and the families who need it… is a landing page that actually works.
When Luciana — a pediatric respiratory nurse and mom of two — reached out to me, she had a clear purpose:
She wanted to help parents stop normalizing constant illness in their children.
She’d created an incredible free ebook packed with practical respiratory care techniques, yet… no one was downloading it.
Why? Her original landing page didn’t reflect her authority, trustworthiness, or the value of what she was offering.
Let’s break down exactly what we changed — and why it mattered.
Before: A Page That Didn’t Do Her Expertise Justice
Luciana’s original landing page:
- Looked like a template instead of a caring professional’s site
- Focused too much on form fields, not enough on value and empathy
- Had little visual storytelling or emotional pull
- Made it hard to understand what made her different from random health info online
Despite her credentials and lived experience, the design felt generic — and that was costing her trust, and ultimately, conversions.
After: A Landing Page That Builds Trust, Connection, and Sales
We completely restructured her landing page with a focus on:
Emotional Clarity
We opened with real-life language:
“Acaba com o ranho e a tosse com práticas eficazes e comprovadas”
It speaks to exhausted parents who are desperate for real solutions, not more Google searches.
Clean, Visual Layout
We used calm, medical-inspired tones and white space to create an instant feeling of safety and professionalism.
A modern, mobile-friendly layout made it easy to scroll and trust.
Conversion Flow
We spaced out the CTAs, emphasized benefits, and included testimonials from other parents — this created social proofand answered objections before they were asked.
Humanized Expertise
We rewrote the author bio to highlight Luciana’s story and why she cares so deeply — not just her qualifications.
The Result?
Luciana’s new landing page now reflects what she offers: professional-grade advice from a mother who’s been through it.
More parents are downloading the guide. They’re reading it. They’re reaching out.
And Luciana feels proud to share it — because it finally looks as trustworthy as the content inside.
Want a Landing Page That Reflects Your Expertise?
Whether you’re selling a product, growing your email list, or offering a service — your landing page needs to do more than “look good.”
It needs to build trust at a glance and convert with clarity.
Download my free Landing Page Audit Checklist
Or book a call with me and get expert eyes on your site